Finding Scalable Partners for Nomad Insurance Complete
A repeatable framework for finding and testing unorthodox partners that reach SafetyWing’s ideal customer.
AI use
I wrote my raw thinking for this task as notes in Notion, then used AI to help reformat and tighten that draft into the six sections requested, and to condense the first version (originally too long) to two pages.
I also asked for ideas re: additional partner categories, it suggested mastermind groups and international wealth management. I kept wealth management but dropped masterminds (most run as in-person local chapters and don’t match how this audience lives).
Prompts used:
Partner categories
Global taxation, residency & citizenship advisory firms
Anyone paying five figures for a second residency or a tax restructure is already living this lifestyle, and is used to paying for premium advice.
ExpatFIRE communities
financially independent people living abroad, often keeping formal residency in one country while spending most of the year elsewhere. Coverage that follows them is important.
Premium homeschooling / worldschooling families
No local school because moving too often = no local healthcare. Parents probably at an age where screenings and check ups are needed.
Nomad entrepreneurship educators
courses/communities for people building location-independent businesses.
International wealth management & advisory
advisors already handling tax, investment and residency for mobile clients.
Multi-currency / borderless business banking
Wise, Mercury, Revolut business users. Weaker filter since anyone can open an account, but they run international businesses.
Location-independent health & fitness
health-conscious by definition, but no income filter, so I’d only test premium paid products, not free-tier apps.
Prioritisation: 56 Leads Total
Ranked on: Income/mobility profile, how much trust the partner already holds with that audience, likely purchase intent / buyer journey.
I’d start with ExpatFIRE and taxation firms the same week: ExpatFIRE because communities move fast and validate the message quickly, taxation firms because purchase intent is highest even if the sales conversation is slower.
Homeschooling starts a week later fewer partners to find, so it needs more sourcing time up front.
Sourcing and outreach
Taxation & residency
Contact: Andrew Henderson, founder, found via Nomad Capitalist’s own leadership page. I’d try the partnerships inbox first, then go around it (LinkedIn, cold email, or a call).
ExpatFIRE
Contact: Eric M., co-founder of FIRE Abroad, listed on the site. First outreach because the community is built specifically around FI-abroad, not general FI.
I’m reaching out from SafetyWing, we help people living internationally keep continuous health coverage without rebuilding their insurance every time they change countries.
FIRE Abroad stood out because your members are already working through the exact questions our customers ask: like where to base themselves, tax residency and how to make an international life sustainable long-term.
I’d like to put together something genuinely useful for the community like a short healthcare guide for people planning an international FIRE move, with SafetyWing as one option in it. Obviously this would be a paid partnership and I’d love to discuss what are your sponsorship rates.
Open to a quick call to see if it’s a fit?
Scrappy validation
Test: a co-branded “Expat FIRE healthcare checklist” with FIRE Abroad.
We’d write and design it (no work for Eric beyond distribution), pay roughly $800 plus an affiliate commission, and ask for one newsletter/community post and ideally a live Q&A.
Deliverable: a 3–5 page PDF plus a landing page with its own tracking link.
Runtime: 2–3 weeks.
strong downloads plus a handful of qualified quote starts.
people engage with FIRE content generally but skip the healthcare piece tells us the audience is right but the angle isn’t, or vice versa.
Tracking and measurement
Partnership level: commission paid, revenue per lead, and eventually CAC and LTV:CAC by partner.
Because the cycle is long, I’d treat the first 4–6 weeks as a leading-indicator window (engagement, sign-ups, quote starts) and track cohorts by partner and acquisition date so purchases landing months later still attribute correctly.
Two separate questions on two timelines: is this category worth doubling down on (early), and is this specific partner actually profitable (later, once a cohort matures).
Scale-up
A pass doesn’t mean more budget right away but it means figuring out what actually worked: the partner, the audience, the format, or the offer.
I’d run a second, slightly different test with the same partner before assuming the result generalises.
Recurring placements, affiliate integration, a co-branded resource hub.
Use the proven pitch on 10–20 similar partners instead of starting cold each time.
Only increase spend once extra volume isn’t quietly pushing CAC up.
At that point I’d write down the actual playbook: partner profile, pitch, format and funnel so the next test doesn’t start from zero.